Messaging & A2P Compliance Policy
Last updated: [PLACEHOLDER: effective date]
This Messaging & A2P Compliance Policy (the "Messaging Policy") explains the rules for sending SMS/MMS text messages, phone calls, and ringless voicemail through AI REI ("AI REI," "AIREI," "we," "us," or "our") — the AI-powered CRM and messaging platform operated by [PLACEHOLDER: legal entity name] at myairei.com and app.myairei.com. It describes what we do to help keep your messaging compliant and, just as importantly, what you must do — because you are the sender of your messages and you are responsible for your own campaigns. This Messaging Policy supplements, and forms part of, our Terms of Service. If there is any conflict, the Terms of Service control unless they point back to this Messaging Policy. Capitalized terms not defined here have the meaning given in the Terms.
Please read this first — attorney-review note: This is a template policy provided as a starting point. It is not legal advice, it may not fit your specific business, use case, or jurisdiction, and texting, calling, AI-disclosure, and consent laws change often and vary by state. Have this policy reviewed and customized by a licensed attorney before you publish it or rely on it. You are responsible for confirming what actually applies to you.
1. Who This Policy Applies To
This Messaging Policy applies to every customer, user, and account that sends or schedules messages through AI REI — including SMS, MMS, phone calls, and ringless voicemail, whether sent by you or by an AI agent you configure.
Because our platform lets AI agents text and call on your behalf, you are legally the sender of those communications. The consent behind them, their content, their timing, and how opt-outs are handled are your responsibility — even when an AI agent generates the words.
- You may only run A2P messaging through a registered business with a valid EIN. Personal, unregistered, or shared-account messaging is not permitted.
- You are responsible for the actions of anyone you allow to use your account.
2. What AI REI Provides
We give you tools and done-for-you setup designed to make compliant messaging easier:
- Done-for-you A2P 10DLC registration: We help register your business (brand) and campaign(s) with The Campaign Registry and the carriers so your traffic is sanctioned for application-to-person (A2P) texting. This depends on you giving us accurate, truthful business information — we cannot register you with false or incomplete details.
- Opt-out automation: STOP and standard opt-out keywords are detected and honored automatically, and the contact is suppressed from further messaging.
- HELP handling: HELP requests trigger an automated help reply that can include your business name and support contact.
- DNC and litigator scrubbing: Numbers are screened against Do-Not-Call lists and known TCPA-litigator and serial-complainer lists before outreach, to reduce risk.
- Quiet-hours controls: Settings to restrict sending to permitted hours based on the contact's time zone.
- AI-disclosure and compliance templates: Pre-built investor workflows and message templates that include identification and AI-disclosure language you can adopt.
- Number and deliverability monitoring: We watch sending numbers and traffic for signs of spam filtering or carrier violations.
These are guardrails, not guarantees. They help you comply — they do not, by themselves, make your campaigns compliant, and they do not replace your duty to obtain consent and follow the law.
3. What You Are Responsible For
As the sender, you must:
- Obtain and keep proof of valid consent — including prior express written consent for marketing — before any contact is messaged or called.
- Provide truthful, complete business and campaign information for A2P 10DLC registration, and keep it up to date.
- Make sure your message content, opt-in language, and privacy policy match what you registered.
- Honor every opt-out and Do-Not-Call request, including ones received outside the platform (by phone, email, or in person).
- Configure quiet hours correctly and comply with federal and state calling/texting time restrictions.
- Comply with the TCPA, state “mini-TCPA” laws, call-recording and AI-disclosure laws, CAN-SPAM (for any email), the CTIA Messaging Principles, and all carrier and messaging-industry rules.
- Get your own legal advice. You are the sender; liability for a non-compliant message is yours.
4. Consent: Prior Express (Written) Consent
You may only contact a person if you have the level of consent the law requires for that type of message:
- Informational or transactional texts (for example, replying to a seller who reached out to you) generally require prior express consent.
- Marketing or promotional texts, and any calls or texts sent using an automated or AI system, generally require prior express written consent — a clear, conspicuous agreement, affirmatively given by the recipient, that is not a condition of purchase and that identifies who will be contacting them and that automated or AI messages may be used.
Consent must be specific to the number contacted and to your business. You may not buy, rent, scrape, or share opt-in lists, and consent does not transfer between businesses.
Keep records: you must be able to show when, where, and how each contact consented, and produce that proof on request. Never message a contact who has revoked consent, opted out, or appears on a suppression or Do-Not-Call list.
5. Identify Yourself in Every Message
Your business must be clearly identifiable in your messaging program.
- Your legal or registered business name should appear in your opt-in flow and in your HELP reply.
- The first message in a conversation and your recurring program messages should make clear who is texting, and marketing messages should be recognizable as such where required.
- Do not disguise your identity, spoof numbers, use misleading sender information, or rotate across many numbers (“snowshoeing”) to evade filtering.
6. AI Disclosure
AI REI's agents generate and send texts and calls automatically. Some federal and state laws — and evolving carrier rules — require you to disclose that a message or call is AI-generated or automated, or restrict certain AI-voice uses without consent.
- You are responsible for determining what disclosures apply to you and for including them. We provide templates and settings to help, but the decision to disclose, and the exact wording, are yours.
- Do not use AI-generated voice or text to impersonate a real person, a government agency, a bank, or any party the recipient has not agreed to hear from.
7. Opt-Out (STOP) and Help (HELP)
Every recipient can opt out at any time, by any reasonable means.
- Our platform automatically recognizes STOP and standard opt-out keywords (such as STOP, END, UNSUBSCRIBE, CANCEL, and QUIT) and immediately suppresses that contact from further messaging.
- HELP and similar keywords trigger an automated reply identifying your business and how to reach support.
- You must also honor opt-outs made in plain language or through other channels — for example “please stop texting me,” a phone call, or an email — even when they don't use the exact keyword.
- After an opt-out, do not text the contact again (other than a single confirmation of the opt-out), and never re-add an opted-out contact without fresh, valid consent.
- Do not disable, bypass, or interfere with the opt-out and HELP handling built into the platform.
8. Message Frequency and Quiet Hours
- Keep message frequency reasonable and consistent with what you disclosed at opt-in.
- Send only during permitted hours. As a common baseline, many rules limit marketing texts and calls to between 8:00 a.m. and 9:00 p.m. in the recipient's local time zone, and some states are stricter. Configure quiet hours accordingly.
- You are responsible for the correct time-zone and quiet-hours settings for each campaign. [PLACEHOLDER: governing-law state] and other states may impose additional timing limits.
9. Prohibited Content — SHAFT and Beyond
The following content is prohibited on the platform:
- SHAFT: content promoting Sex, Hate, Alcohol, Firearms, or Tobacco — including cannabis, CBD, and vaping — consistent with carrier rules.
- Illegal, fraudulent, deceptive, or misleading content; phishing, scams, or “too good to be true” offers.
- Carrier-restricted or high-risk categories such as lending, loans, debt relief, credit repair, payday/short-term loans, gambling, and “get rich quick” schemes, unless expressly approved in writing.
- Hate speech, harassment, threats, or content that is obscene, sexually explicit, or that exploits minors.
- Malware, dangerous links, or public/shared URL shorteners that hide the destination (carriers commonly block these).
- Anything that violates a third party's rights or any law.
10. Prohibited Uses
You may not use AI REI to:
- Message or call anyone without valid consent, or after they have opted out.
- Buy, rent, scrape, or share phone lists, or message purchased leads without your own valid consent.
- Spam, “snowshoe,” rotate numbers to evade filters, or send to numbers you have reason to believe are invalid, reassigned, or recycled.
- Impersonate any person, business, or government body.
- Do anything unrelated to your lawful real-estate business, or anything that violates the Terms, carrier rules, or applicable law.
11. Message & Data Rates and Usage Charges
- Message and data rates may apply to recipients depending on their carrier and plan; recipients should contact their carrier for details.
- Your account is billed for usage as described in your plan and the Terms — for example, per SMS, per call minute, and per ringless voicemail — in addition to your subscription and any one-time setup fee. Payments are processed by Stripe.
- [PLACEHOLDER: refund/cancellation specifics — e.g., billing cycle, how to cancel, notice required, and whether setup fees or already-used pay-as-you-go usage are refundable].
12. Carrier Filtering, Suspension, and Enforcement
Carriers and messaging aggregators independently filter, block, throttle, or reject traffic, and can suspend or revoke A2P registrations. We do not control those decisions and cannot guarantee delivery.
We may monitor traffic and may pause, filter, suspend, or terminate your messaging — or your account — if we reasonably believe you have violated this Messaging Policy, the Terms, carrier rules, or the law, or if a carrier or registry requires it. Where practical we will give notice, but we may act immediately to protect recipients, our platform, or our carrier relationships.
Violations can result in fines or penalties passed through from carriers or registries, campaign suspension, loss of number/brand reputation, and — for repeated or serious violations — permanent termination.
13. Your Indemnity
You are solely responsible for your messages, your consent records, your content, and your compliance. To the fullest extent permitted by law, you agree to defend, indemnify, and hold harmless [PLACEHOLDER: legal entity name] (AI REI) and our affiliates, owners, officers, employees, and service providers from any claims, complaints, investigations, fines, penalties, damages, losses, and costs (including reasonable attorneys' fees) arising out of or related to your texts, calls, or voicemails, your use of the platform, your lack of proper consent, or your violation of this Messaging Policy, the Terms, carrier rules, or any law — including the TCPA, state mini-TCPA and call-recording laws, and Do-Not-Call rules.
This indemnity is in addition to any indemnity in the Terms and survives termination of your account.
14. AI REI Is a Platform, Not a Guarantor of Your Compliance
AI REI gives you tools, automation, and done-for-you registration to make compliant messaging easier. We are a software platform — not your lawyer, your compliance officer, or a guarantor of your compliance.
- We do not review, approve, or take responsibility for your specific campaigns, consent, or content, and using our features does not make your messaging compliant on its own.
- We make no representation that following this Messaging Policy guarantees compliance with the TCPA, any state law, or any carrier rule. Laws and carrier requirements change, and how they apply depends on your facts. Your compliance — and your legal advice — are your responsibility.
- Nothing in this Policy is a guarantee of message delivery, results, or outcomes, and this Policy makes no specific security or audit certification claim.
15. Relationship to the Terms and Changes to This Policy
This Messaging Policy supplements and is incorporated into our Terms of Service and any acceptable-use or privacy policies. Together they govern your use of AI REI.
We may update this Messaging Policy from time to time — for example, to reflect new laws or carrier rules. Material changes take effect when we post the updated version or otherwise notify you, and your continued use of the platform after an update means you accept the revised Messaging Policy.
Questions about this Messaging & A2P Compliance Policy? Contact [PLACEHOLDER: legal entity name] (AI REI) at [PLACEHOLDER: support email] or by mail at [PLACEHOLDER: mailing address]. This Policy is governed by the laws of [PLACEHOLDER: governing-law state], without regard to its conflict-of-laws rules.
